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How to Make Your Pet Instagram Famous

March 01, 2018 134 Comments

How to Make Your Pet Instagram Famous

Updated October 2019

Instagram has become one of the most popular social networks for photo and video sharing. With over 800 million monthly active users at the start of 2018, the mainly mobile photo sharing app had reached 1 billion monthly active users by June 2018.

Thousands of people are being launched into stardom via Instagram. Fashionistas, fitness experts, and mom bloggers are growing massive followings and enjoying the perks of social celebrity (namely free products and compensation for sponsored posts). In addition to people, pet accounts are seeing their own success stories. Suddenly it's not that crazy to see a celebrity dog with 100,000 followers and a book deal!

How did these savvy pet owners grow their Instagram followings? It's not rocket science! Seriously, anyone can do it. I know because I (Steph) did it myself! In late 2015, I launched my dog Django's Instagram account, @djangothegent. Fast forward three years, and Django has 80,000 Instagram followers and friends all over the world. He has been featured by countless media outlets and sponsored by some really great brands.

So here it is... here is everything I've learned about Instagram after rocketing my long-haired wiener dog to social media stardom. Here are 11 tips to grow your Instagram account, boost engagement, and get more followers.

Tip 1: Image and Video Quality

Posting high resolution images and videos are a must. You'd be surprised how many people post out-of-focus, blurry or grainy photos! High quality content with a clear subject matter is more likely to be noticed and liked by your followers as they scroll through their main feed or Instagram's "Explore" tab.

What do we mean by clear subject matter? If you're posting a picture of your pet, make sure your pet stands out in the photo. Does your dog blend in with the photo's busy or colorful background? Is he or she out of focus? Instagram users are most likely to open and double tap photos that stand out - photos that compel them to pause and take a closer look.

Photo layout is also important. Generally speaking, vertical photos do much better than horizontal (or landscape) images. Why? Think about scrolling down your Instagram feed on your phone. When you come across a vertical photo, it takes up your whole screen! Horizontal photos, on the other hand, only take up a fraction of your screen and are easier to overlook and scroll past without double clicking. If possible, make sure your vertical photos have an aspect ratio of 4:5. This is the maximum size photo Instagram will allow. Anything more than 4:5 (i.e. 4:6) will be cropped by Instagram.

One other huge tip? Post puppy photos and videos. Seriously. Instagram users cannot get enough puppy content, and engagement is tremendously higher for adorable puppies. Have you ever noticed how very big Instagram dog accounts will frequently post 'throwback' puppy photos? This is because puppy photos naturally get more likes, comments, and shares. No one can resist clicking on and fawning over a puppy golden retriever or adorable baby dachshund... then sharing it with three friends. If you have high resolution puppy photos and videos, use them to your advantage and post one every 1-2 weeks.

Tip 2: Post More Videos

Video content is extremely powerful on Instagram. High resolution and engaging videos (i.e. they are funny, relevant, adorable, etc) generally get higher engagement than photos. These days, users are more likely to engage with and share a video versus a photo.

Instagram now allows users to post videos up to 60 seconds long, but this doesn't necessarily mean your videos should be this long. Most users get bored after 20-30 seconds, so try to cap your videos at this time stamp.

Tip 3: Leverage Hashtags & Location Stickers

Relevant hashtags and location stickers will introduce your content to a large, targeted audience. Instagram allows a maximum of 30 hashtags per post - why not use these to your advantage? Focus on the 30 most relevant and niche hashtags for each post; avoid unspecific tags. What do we mean? If you're posting a picture of your brindle french bulldog, tag #brindlefrenchie, #brindlefrenchbulldog and #frenchbulldog. Your post is more likely to be featured by Instagram via the hashtag #brindlefrenchie than a generic tag like #dog and #dogsofinstagram.

Tons of people search Instagram by location, so take advantage of this feature. If your post performs well, it is likely to appear as a featured post when someone searches for photos in your location. Again, be specific. If you're posting from Windansea Beach in San Diego, California, use the location sticker "Windansea Beach, San Diego" instead of "California" or even "San Diego".

Tip 4: Instagram Stories

In addition to posting on your main feed, you should also post Instagram Stories to boost engagement and reach. Unlike main feed posts which are on your profile indefinitely, Instagram Stories are perfect for photos or videos that you may not want on your profile forever. Rather, these Stories disappear after 24 hours. And keep in mind that you can and should include hashtags and location stickers in Stories.

How do Stories help boost overall engagement? If you publish high quality content to your Stories, your followers will likely engage with the content (i.e. messaging you, sharing the content with friends, etc). The more engagement your Stories get, the more likely it is that Instagram features your content alongside other 'trending Stories' on the main feed. Now your Stories are suddenly being shown to tons of new people!

You can also use Stories to drive traffic to existing posts or to stir up demand for a pending post. To share a main post to your Stories, click the paper airplane icon just below your post the select "Add post to your story". Consider including a fun "New Post" sticker or caption to the Story.

Tip 5: How Often Should I Post on Instagram?

Every post (accompanied by 30 high quality hashtags) is an opportunity for a new audience to discover you. This doesn't mean, however, you should post 10 times a day. Excessive posting may turn off your followers and result in a wave of unfollows.

The general rule of thumb for Instagram is to post consistently and average 1.5 times per day. Consistency is key. It is ok to post every 2, 3 or even 4 days, so long as you keep up this cadence.

If you post infrequently or let a few weeks pass without any activity, you risk losing followers and fans. Your audience may forget that you exist and find new accounts to follow.

Do I post each and every day to Django's account? I should, but I don't. I have a full-time job and don't always have the time or energy to keep up daily activity. That said, I do post regularly and rarely let more than 3-4 days pass without new content.

Tip 6: Build A Base of Followers

As soon as you get on Instagram, start following other similar accounts. If, for instance, you're launching your pug's new Instagram account, follow other pug accounts and pug "community" accounts (i.e. @pugsofinstagram).

Spend time each day interacting and engaging with your new Instagram friends. Like photos, respond to comments, and comment on posts you love. These accounts will give you inspiration for posts. You'll also get on their radar - a bunch of these accounts will probably follow you back.

Tip 7: "Sometimes I Pretend to be Normal, But It Gets Boring So I Go Back To Me" - Ain Eineziz

Personality is what makes everyone unique and special, so pour your personality into your captions and hashtags. Friends and followers will love getting to know you through your posts.

When I first launched Django's Instagram account, I was a unsure of how to proceed with his captions. Do I let my fun-loving, dry and occasionally crude sense of humor let loose, or will that turn off followers? Over time I became increasingly comfortable letting my personality shine. Not only did I notice better engagement, I also started having more fun with Django's account. Now I have one rule when posting - I have to make myself laugh or smile with each post. If I can entertain myself, I consider the post successful.

One more tip? Share personal and humanized content - something people can relate to and emotionally connect with. Your post is more likely to be liked, commented on and shared if your followers identify with your experiences or see themselves in your content.

Tip 8: Get Featured!

Over the past two years, Django has been featured consistently in the online and offline neighborhood. Django has been featured by huge "community" Instagram accounts, publications like Subaru's Drive magazine, and internet powerhouses like People.com. Each feature has resulted in new exposure and followers.

How can you get featured? Start with big "community" accounts on Instagram. If you post great shots of outdoor adventures with your dog, reach out to @adventuredogsofficial via direct message or email, send them your most engaging high resolution photos, and ask to be featured.

Getting feature in offline publications like newspapers and magazines is definitely more difficult, but it is also doable. Usually huge online media sites like People.com have a few writers that focus on specific content, i.e. pet-related posts. See if you can reach out directly to one of these writers. Introduce yourself, your account, and ask them to consider including your account in relevant future content.

Tip 9: Cross Promote With Other Influencers

As you engage with your following and audience, you'll slowly start to get to know the people behind the accounts. Consider cross promotions with similarly sizes accounts. Cross promotions can include shoutout-for-shoutouts or jointly-hosted giveaways.

Another rising trend is "engagement groups". In engagement groups, an average of 10-15 similarly sized accounts join a group DM (direct message group) and agree to engage with each other's posts. The the idea is to trick Instagram's algorithm by boosting engagement on your friends' and your own posts. So how exactly does this work? Whenever someone in the group DM posts on Instagram, they share the post in the DM group. All the others in the DM group then go over to the new post and like and comment on it. All of a sudden, a brand new post has 10-15 more likes and 10-15 more comments. Instagram will see this sudden engagement, assume the post is doing well overall, and therefore boost the post across the the news feed. Engagement Groups are especially powerful when large Instagram accounts (25k+ followers) team up.

Tip 10: Celebrate Milestones with a Giveaway

There are a few ways to host a giveaway on Instagram. Thrive Hive provides a great resource for the various types of giveaway.

Once your account reaches 1,000+ followers, consider reaching out to a brand you love and ask them to sponsor your giveaway with one product. Brands usually welcome exposure to a new targeted audience and are willing to offer one free product in exchange.

In my experience, the most effective giveaways are those where Django works with one brand and gives away one high quality product, i.e. a dog hoodie, pet camera, or a dog bed. We keep the contest rules simple: (1) Follow Django and the brand (2) Like this post (3) Tag 2 friends. These rules guarantee simplicity (i.e. higher probability people will enter the giveaway), engagement, and new followers.

Below is an example of a giveaway Django hosted for animal non-profit More Than a Cone. More Than a Cone wanted to raise awareness for their cause, and a giveaway on Django's Instagram was a wonderful way to get in front of a new dog loving audience. The giveaway prize was a huge box of Kong dog toys. To enter the giveaway, friends just had to follow Django and More Than a Cone and tag a friend.

Tip 11: Boost Your Brand On Facebook and Other Social Media Channels

After Django's Instagram account surpassed 50,000 followers, I decided to launch his Facebook page. Facebook introduced Django to a brand new audience of dog lovers, and many of these new Facebook friends ultimately started following Django on Instagram.

Connect your Facebook and Instagram accounts, if you haven't already. Sharing content from Instagram to Facebook became incredibly easy after Facebook bought Instagram in 2012. What this means is you can post a photo, video or story to Instagram and immediately upload it to your Facebook page with one click. Instagram also allows you auto-follow your Facebook friends in seconds. By connecting with your Facebook friends on Instagram, you will automatically introduce them to your Instagram account.

Outside of Facebook, consider expanding your presence on other social media platforms. Do you post video content? Then create a YouTube channel! We launched DJANGO's YouTube channel in 2017. Our content includes a mix of hilarious Django videos, educational dog content (here's a great example), and product videos.

Do you prefer Pinterest? We launched DJANGO on Pinterest just recently and have since become huge fans of the platform. One Pinterest strategy we recently discovered is to pin your Instagram photos to Pinterest. Make sure each Instagram photo 'pinned' links back to your original Instagram post. Whenever someone comes across your Pinterest post and clicks, they'll automatically be taken to your Instagram post. All of a sudden you are driving new traffic to your Instagram page!

Tip 12: A Well-Trained Pet Makes Things Much Easier

When Django was a baby, I spent 30 minutes every morning doing "school" with him. We practiced sitting still - I would walk around the apartment while Django sat patiently in one spot, waiting for me to give him the OK to run over and grab a treat. I also taught Django to look at the camera whenever I am taking a photo. How? I would tell Django to "Look!" at me. Whenever he caught my eye, I would praise him with "Good look!" and give him a treat. You can imagine that this makes taking photos of Django so much easier!

One last thought.

It is very easy to compare your account growth, follower count, and engagement with other accounts... and get frustrated if your account isn't performing as well or growing as quickly. As soon as you start letting these thoughts creep into your head, your fun-loving Instagram account becomes a stressful job. What is the point of posting fun images of your pet if you suddenly hate doing it?

There are now over 1 billion monthly active Instagram users, and Instagram's algorithm inexplicably dictates which of these accounts see above-average growth.

Unless you are Selena Gomez or a Kardashian, your account will never be the biggest or most successful. And it shouldn't have to be! With 1 billion users, Instagram is offering an incredibly opportunity to amass hundreds, thousands or even millions of followers. Stay savvy (i.e. follow the above tips), be yourself, and have fun.

BEFORE YOU GO

We would love to hear from you and check out your Instagram account! Drop us a comment below (include your Instagram account name!) and remember to follow our sausage dog celeb Django on Instagram. DM us on Instagram when you do so we can follow you back!

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100 Responses

A Woofs Pack
A Woofs Pack

July 15, 2021

Hi Django! You are toooo cute, friend! Lovely & interesting article… really useful tips… thank you so much… hope to get a gud number soon :)

@awoofspack

Caroline
Caroline

July 13, 2021

@Django thank you so much for the details this is great!!

Love, @Weeniepartyof3

Da memer
Da memer

June 03, 2021

My meme page is
@memesbydamemer
@memesbydamemer
@memesbydamemer

Melissa Krogee
Melissa Krogee

April 29, 2021

Thank you for the great tips in this article! We started our puppy Franny’s IG account 2 weeks ago and are hoping to increase her followers. She is a blind puppy so we haven’t really been out and about with her yet, so the photos have been restricted to our house/yard.
Please check out her page:

@franny.the.blind.doodle

DJANGO
DJANGO

April 11, 2021

@AYANA Promotion dog adoption on your Instagram is such a wonderful idea. One idea is to start following and engaging on Instagram with other pet shelters in your area. You could help them promote adoptable dogs and cats by sharing their adoption posts to your Instagram stories. This is just one small way you can help shelters and their adoptable dogs potentially find forever families. Just an idea :) Best of luck to you!

“Thank you for these tips!, I hope through my pets’ Instagram I can promote adoption and show off my cuties! Any tips on ways I can start to shift my focus on that?”

Ayana
Ayana

April 09, 2021

Thank you for these tips!, I hope through my pets’ Instagram I can promote adoption and show off my cuties! Any tips on ways I can start to shift my focus on that?

Nikunj Garg
Nikunj Garg

March 28, 2021

Thank you for such a helpful article. I will try these tips and will let you know.
My Instagram handle is @cutesypetsy

Dana
Dana

March 28, 2021

@2pugs_love – Very isnpiring and a lot useful information. Thank you!

DJANGO
DJANGO

March 22, 2021

B STARBRIGHT So glad you found this article useful, and thanks for the comment and for sharing your Instagram account handle (owlandpuscat)! What a beautiful farm and animal sanctuary!! Amazing photos! <3

Boudreaux the Frenchie
Boudreaux the Frenchie

March 22, 2021

Great article! Loved the pictures and am now a new follower of Django :) thank you for all the info for us new to the Instagram pet world!

B Starbright
B Starbright

March 20, 2021

Excellent article!!! thank you so much for all of the tips. we will follow you from our farm animal rescue Sanctuary here in Australia on Instagram @owlandpuscat

DJANGO
DJANGO

March 17, 2021

@NODDY We’ll absolutely check out your new account @noddyandsimba. Welcome to Instagram!

Noddy
Noddy

March 17, 2021

Hey bud🐾 new dog gram user🐾 your tips were really useful. Our account is noddyandsimba. We would love if you could follow us and be a part of our insta family .

Ig handle – noddyandsimba

Roxanna Anne Albeck
Roxanna Anne Albeck

February 21, 2021

Great article. You are particularly good at captions. Many people try to write funny captions, but few succeed; you do.
My Staffy is called Moley the Happy Staffy aka The Kissing Dog 💋
@moleythehappystaffy
Love from Roxy and Moley

Hannah Mullins
Hannah Mullins

February 10, 2021

Hi there! My dog’s Instagram account is @fozziebear_themuppetstberdood and loved your article! Can you help guide me with any helpful tips on gaining followers and increasing engagement to hopefully get featured?

BUMI
BUMI

February 10, 2021

Thank you so much for this article! I just started my Instagram a month ago and I’ve been trying to look for tips. I found your account through a giveaway and was so excited to see this article! Congrats on your huge achievements – it’s so exciting to see other accounts grow!! It’s really cool to learn from everyone. I’m @zoomie.bumi on IG :)

Lauren
Lauren

February 10, 2021

Thanks for the tips! @simply_weeze

Mehrez
Mehrez

February 10, 2021

Thaanks for the tips ! I will try to use them well ^^ I created an account for my cute kitten hope that you can follow me as well ❤

https://instagram.com/mehrez_the_sultan_bsh?igshid=1bgyz2rbukcna

Lisa
Lisa

February 10, 2021

Thank you so much for sharing! We only just created an IG account (@walkingbaerbl) for our newest family member and your article was very helpful. Sending lots of love!

Amber Ervin
Amber Ervin

February 10, 2021

Thanks for the info. Just trying to have fun with my hilariously mischievous English Cream- @quinneyjeudy_the_golden – not sure where it will go. We love to share her personality with those we love even if she never becomes famous.

Lucky
Lucky

February 10, 2021

Thank you very much for share your insta account tips i would love you check on my account @luckydoggy2

Lauren
Lauren

February 10, 2021

Thanks for the advice. @itsmikeydoodle

Tamir Polyakov
Tamir Polyakov

February 10, 2021

Thank you this helped a lot.
Please help my account grow by following @kingsimba_the_aussie
A very cute and friendly australian shepherd

Nicole
Nicole

February 10, 2021

Thanks so much for taking the time to write a Insta guide 🐾 my dogs Insta is @southerncomfortnewfs

Joelle
Joelle

February 10, 2021

Thank you so much for these tips! Your puppy is so adorable. Feel free to check out my animal babies @ham_and_ezz

Joelle
Joelle

February 10, 2021

Thank you so much for these tips! Your puppy is so adorable. Feel free to check out my animal babies @ham_and_ezz

Mr. Monks
Mr. Monks

February 10, 2021

Thanks so much for the awesome tips. I started @mrmonks a few years ago and growth has been slow so I’m truly taking this information to heart. Please make our day by visiting Mr. Monk’s account on IG: @mrmonks. Thanks again!

Emma
Emma

February 10, 2021

Thanks for all of the tips! Django is so cute 😍 I’m @Emmatheepup on Instagram & would love a follow ❣️

Nichole
Nichole

February 10, 2021

Thanks for these tips! I’ve been trying to improve the account I have for my kitten, @akalithemainecoon, and I’ve been a bit discouraged. This article is a huge morale boost! Can’t wait to put it into action.

Divya
Divya

February 10, 2021

I started an Instagram account, for my doxie as well and am trying to find ways to gain new followers and post interesting content. His handle is @bruno.theminidoxie

DJANGO
DJANGO

February 10, 2021

@LAUREN THOMPSON It’s great to hear from you, although I’m sorry to hear you were recently laid off due to the pandemic. Thanks for including Alfie’s Instagram handle within your comment – we just found and followed Alfie on Instagram. He’s absolutely adorable! I agree that Instagram can be a wonderful stress release AND way to find other kind dog-loving people to interact with. We’ve met (virtually and in person) SO many amazing people over the years through Django’s Instagram account, @djangothegent. Enjoy growing Alfie’s new account, and best of luck to you!! <3

Lauren Thompson
Lauren Thompson

February 10, 2021

Thanks so much for these candid tips! I was recently laid off due to the pandemic and decided I wanted to share the love I have for my pug, Alfie, with the world! It’s offering a fun outlet for my creativity & it’s just so darn feel-good spending time looking and engaging with other puppies. Talk about a morale boost haha! You can find Alfie at @Alfiethewonderpug if you want to follow along. And thank you again!!

DJANGO
DJANGO

February 10, 2021

@ADDISON Ella Mae is absolutely adorable! Just found you on Instagram and followed you back!

Addison
Addison

February 10, 2021

I have a new 7 week old long haired dachshund and just made her Instagram… Your post is very relatable in that aspect and very helpful! Thank you. Follow Ella on IG!
ellamae_theweenie

DJANGO
DJANGO

February 10, 2021

@JASPER CARDIGAN CORGI DONE! You’re the cutest friend. Thanks for leaving a comment and sharing your IG account name here!

Jasper Cardigan Corgi
Jasper Cardigan Corgi

February 10, 2021

Thanks for all this great advice for a young pup! Getting Jasper this year truly has been a bright spot for me! I am having fun sharing his silly ways with the world. We would love the follow back @jasper_cardigan_corgi on Instagram! You have given us a lot of cool new ideas and appreciate the reminder there is enough love to go around!!

Mary and Stu
Mary and Stu

February 10, 2021

Thank you for the advice. I can’t seem to get very much engagement and need all the advice I can get. 🥰 @stuey600. If you get the time, please check us out!

Tammie
Tammie

February 10, 2021

Thank you so much for taking the time to put this information together. It was so helpful and appreciated. I’ve been trying my best to authentically grow @gunner_thedoodlebear account & create relationships. It has been such a positive & great escape during these crazy and uncertain times we’re all living in. Your page and the information you share is so inspiring. Thank you again!

Nicole
Nicole

February 10, 2021

Thechloethecavalier! Too cute

DJANGO
DJANGO

February 10, 2021

@DOG MOM Lucy is adorable! Glad you found this Django Dog Blog article useful, and thanks for sharing your IG account! Just left a bunch of like and comments on your page :)

@DOROTEA RIVERA-FIELD Just found you on IG! Lulu has the most beautiful smile EVER.

@SARA AND CHARLIE Thanks for the kind comment! So glad you found this article useful. Also, Charlie is the cutest thing in the world!

Sara and Charlie
Sara and Charlie

February 10, 2021

Thank you for sharing this! I’ve been posting on @yourdailycharlie for about a year now and was looking for ways to take my outlet for obsessing over my dog to a whole new level :). So appreciate all the advice! Love what you’ve done with Django’s page and everything that’s come from it!!

Dorotea Rivera-Field
Dorotea Rivera-Field

February 10, 2021

Informative post! Thank you for the tips and resources. You provide many great ideas here. We just followed your account and liked some of Django’s pics. You can find me at @luluthepitbullmunchkin. Look forward to being insta furiends with Django 😉🐶

Dog Mom
Dog Mom

February 10, 2021

Hi, my dog’s account is @lucygooseythedachshund

I appreciate the advice you’ve provided here! I hope to be able to grow my account. I’ve been pretty active on IG but I’m still not seeing the growth I’d like to see.

DJANGO
DJANGO

February 10, 2021

@KEIRA, CAILA, BULLEIT We’re so glad to hear you found this Django Dog Blog article informative and useful! Regarding Instagram video length, the general rule of thumb is to keep video length under 30 seconds since viewers are more likely to lose interest and scroll away after this amount of time. I recently read 26 seconds was the sweet spot. One other tip is to include fun captions in your videos — the captions can be cute little blurbs of what your dog is thinking or would say if he or she could talk. Since many people scroll Instagram in public and therefore on mute, captions do a great job at grabbing and holding attention.

IGTV videos can be great if you have a lot of interesting content to share, but if you are simply posting endearing photos of your dog, my opinion is that IGTV videos are not necessary since they need to be at least 1 minute in length.

Instagram Reels are another great tool to play around with since they’re short and entertainment-driven. We truthfully haven’t seen or read any statistics yet on Reels since this brand new feature just launched a week or two ago, but I would definitely give it a shot!

Hope this helps! Best of luck to you and your doodles!

Keira, Caila, Bulleit
Keira, Caila, Bulleit

February 10, 2021

Your advice was absolutely amazing! It helped so much and clarified so many things that were on my mind. Do you recommend doing a full IGTV video or just a 15/30 second video, or the new reels?

ROCKY SHADE'S MOM
ROCKY SHADE'S MOM

February 10, 2021

Loved this article! Django is absolutely adorable so no wonder he’s IG famous! We love to show off our boy rocky.theaussiedood cause he’s truly been the best addition to our family! He makes us smile and we know he’ll make everyone else smile as well when given the chance to see him. It’s amazing how much joy and happiness a dog can bring into your life and to others.

DJANGO
DJANGO

February 10, 2021

@BAYLEIGH JADE Thanks for your kind comment! I’m so glad to hear you found this DJANGO Dog Blog article useful. And I definitely know what you mean about wanting to share your big personality with others - in my experience a fun dog account on IG is a great way to do that :) Just visited your Instagram and left a bunch of likes and comments. Bayleigh is absolutely beautiful! Love her style too!

Bayleigh Jade
Bayleigh Jade

February 10, 2021

Hi Django, Im up late reading all your tips and can’t say thank you enough. I’m just getting started and have such a BIG personality I can’t contain it to just my immediate family and friends, if you know what I mean. This just helped me so much
Maybe when your not so busy you can check out my page and let me know what you think. @_bayleighjade

JP
JP

February 10, 2021

Great read! Thanks for taking the time to write this up. It’s user useful and interesting! Just found Django insta! he’s great!

Our page is @cavachonmylo. I’ve had Mylo for 8 years but was late to the Instagram game. We have tons of lovely pics archived though. Thanks for the tips! 🐶

Tiffanie Bennett
Tiffanie Bennett

February 10, 2021

Thank you so much for the tips and advice Steph! I’ve read many articles/blogs on how to build a pet’s IG account but yours is by far the most helpful information that I’ve come across. My dog Tank’s account (@tankbennettthebeabull) just hit 8K followers but i’d like to increase the number of his engagements and your advice is incredibly helpful! Thanks again :)

ISLA the Mini Aussie
ISLA the Mini Aussie

February 10, 2021

I loved reading this! Follow my pup on Instagram @islasgreatadventure ! Let’s be friends :)

DJANGO
DJANGO

February 10, 2021

@FRANCESCA ELENA Done! So glad you found this article useful :)

@ALEXIS Obo is absolutely adorable!! Thanks for leaving his handle, just found you on Instagram!

@KRISTIN Beignet is the cutest and I absolutely LOVE his name! One of the cutest.

@ASHLEY AND OLIVER It’s so great to hear you found the article useful and more informative than other ‘post at X o’clock’ articles. We tried our best to be as informative and helpful as possible and will continuing updating the article as time goes on! Best of luck to you guys as you grow your IG account!

@CHANDLER DAY Huddy and Mellie are beautiful boxers! Thanks for leaving a comment. Just found you on IG. Have fun as you start growing their new account!

Chandler Day
Chandler Day

February 10, 2021

This was so helpful! I’m just getting started with my two boxers and can definitely use this insight! :)

@huddy_mellie or @chandlerlday to connect <3

Ashley and Oliver
Ashley and Oliver

February 10, 2021

Love this post! These tips are much more functional than “post at this time on thursdays” types of info. We’ll be following along with you and Django! Oliver’s handle is @oliverthegoldiepup 😊

Kristin
Kristin

February 10, 2021

Thanks for the information! It was very informative as I try to grow my dog’s IG @beignet.the.therapy.pup

alexis
alexis

February 10, 2021

thank you so much for your help and useful tips. These will come in useful im sure!!
@obo_the_frenchie is our little boys account and we’d love some feedback.
Again thank you for your help.

Francesca Elena
Francesca Elena

February 10, 2021

This was a great post, and I really loved all the different tips! Django is absolutely adorable! My Cane Corso’s page is brand new, and I’m looking forward to applying the information above. I’m off to follow your IG now, and ours is @BossDog_Capone would love a follow back! Thank you <3

DJANGO
DJANGO

February 10, 2021

@GHEED @FLOYD & RITA @MARSHMALLOW Thank you for leaving a comment and for including your IG handles! We just found you three on Instagram and left a bunch of likes and comments on your pages 😍😍😍

Marshmallow
Marshmallow

February 10, 2021

Thanks for the post! It helps a lot. We’re a bunny insta, but would love if you could check us out! Thanks!

@princess_bun_chia

Floyd & Rita
Floyd & Rita

February 10, 2021

Dear Django
Thank you for taking time to explain all these for us! I am not really an IG savvy so I will try harder in the coming weeks! You are such a good looking doggo!
Love from @floyd_the_blue_rita_the_fawn
💙♥️

Gheed
Gheed

February 10, 2021

This was so useful! Thank you for the tips ❤️❤️❤️ Also please check out the Instagram page I started for my Golden retriever @___chicooo___

DJANGO
DJANGO

February 10, 2021

@PHOEBE & PRUDENCE I’m so glad you found this article useful! We just followed you back and left a bunch of likes and comments on your page. Phoebe and Prudence are absolutely adorable! For everyone else’s reference, their IG account is @double_trouble_clover_duo

Phoebe & Prudence
Phoebe & Prudence

February 10, 2021

Thank you for all the useful notes. I have saved this page so I can keep coming back to it.

We would love it if you could give us a follow, we have followed you :)

jessica cheminais
jessica cheminais

February 10, 2021

I loved this post so much! So many useful tips which I will definitely be using :)
We are almost at 5K on insta, feel free to check out our account IG – @_lola_french_

e
e

February 10, 2021

Thanks for the tips and tricks! ❤️ Really appreciate it!
Feel free to check out my staffy’s page on
IG: @tinyygram

Jaxy
Jaxy

February 10, 2021

Thanks for the tips!!! I have an adorable and sassy shiba inu. i want to use his trouble maker personality to make his instagram shine. what do you think? check him out @Jaxy_the_Shiba

DJANGO
DJANGO

February 10, 2021

@NIKKI Thanks for reaching out, and thanks for the questions! Zoe is absolutely adorable. There are definitely a few things you can do to help grow Zoe’s account more quickly while also boosting engagement. We touched base on these above, so scroll up for more detailed explanations of each piece of advice if need be. A few things should help you right now:
(1) Be consistent with posting and post frequently (every 1-2 days if possible). It’s obviously healthy to take a pause from social media, but obviously any long breaks from posting will impact your growth, engagement metrics, and follower count.
(2) Engage with other accounts. The best way to get more likes and comments is to engage with other similar dog accounts! When I say similar, consider other accounts with dogs like Zoe (Newfypoos). People tend to follow and engage with dog breeds that they are especially fond of. When you comment and like other accounts’ posts — especially smaller accounts since there’s a greater chance they see your interaction — these accounts are likely to check out your profile and comment on your posts.
(3) Create an engagement group with other similarly-sized dog accounts. Agree to like and comment on each others’ posts.

Hope this helps Nikki!! Best of luck to you and Zoe!

NIKKI
NIKKI

February 10, 2021

For the comment below….her IG handle is @zoethenewfypoo

NIKKI
NIKKI

February 10, 2021

Hi there, I am Zoe’s mom. She is a 4 year old Newfypoo and I was wondering what I can do better to grow her follower and comment engagement on her account. I feel like I am trying to do everything but the engagement rate especially the comments is very low. I started her account around 3 years ago however I have been posting inconsistently. I was away for a year from IG and did not post entire of last year and slowly getting back into the game. Can you take a look at her profile and pics and please give me some feedback on how I can make the feed better and how can I grow the comments engagement rate and followers please? Looking forward to hearing from you and thanks so much! Her IG handle is zoethenewfypoo.

Katrina
Katrina

February 10, 2021

The best tips!! Thanks soo much!!..Django is sooooo adorable!!… I just started my puppy’s account a week ago @itz_kion_spitz & my kittens account @itz_simba_meow… Your advice has really inspired me to keep going. I would love if you could please check out my pets accounts… Love what you have done with Django 💕🐾💕😍

Brittany
Brittany

February 10, 2021

I started an instagram page for my Cockapoo pup Lewis! I just love it – and I love sharing his cute and fun-loving personality with the world! His page is @lewthecockerpoo. Django is quite the little doll! ❤️

Karen
Karen

February 10, 2021

Thank you so much for these tips our account is @caramel_and_lucca ❤️😍

McKenzie
McKenzie

February 10, 2021

I’m so glad I looked at this! Such great and useful information! Django is the cutest pup ever 💙 I’m new to the pet world of instagram so def needed some inspo and to see such cute pictures! our IG is @siberianhusky.mochi

DJANGO
DJANGO

February 10, 2021

@CBROWN Thanks for the comment! Luna is absolutely adorable! Just left a bunch of likes and comments on her page :)

CBrown
CBrown

February 10, 2021

Thanks for posting these tips. We’re @little_luna_belle on insta! Can’t wait to browse your insta!

Ollie & Zeke
Ollie & Zeke

February 10, 2021

Great post thanks!
@zeke.pro.boxer

Rachel D Shapiro
Rachel D Shapiro

February 10, 2021

my fur babies’ handle is @gogoandvader i have a guinea pig and rabbit but also frequently post photos of our family dog 😊

Alisson Fiallos
Alisson Fiallos

February 10, 2021

Such great tips! I´m pretty sure it will help with my dog´s account
@balootheschnauzer

DJANGO
DJANGO

February 10, 2021

@KRISTEN Congrats on reaching 1,500 followers – that’s huge!! Tucker is absolutely adorable. Thanks for the comment, and thank you for sharing his page! We just left a bunch of likes and comments on Tucker’s IG :)

Kristen
Kristen

February 10, 2021

Thank you! This was very helpful. I started @tuckerboy_time this past December and didn’t really know much! We just reached 1,500 followers so I was pretty excited! I’m going to go follow Django now and would love if you checked out Tucker’s page too! Thank you! 🐾🐶♥️

Shannon K Larisey
Shannon K Larisey

February 10, 2021

Thanks for the tips! We just started out and this was just what I needed! (Especially the part of not comparing). Mika is training to become a therapy dog, so the account is mostly for individuals she visits in the hospital, but I though I’d have fun with it and try to increase engagement too! Love it! Mika’s insta handle is a_pup_called_mika

Rita Veiga
Rita Veiga

February 10, 2021

Thank you thank you thank you so much!! I just started my dogs’ instagram account and needed some advice, I’m so glad I found you. you can follow my dalmatian pups on @dalmatasdofalcate

PS: I’m completely in love with Django <3

Lauren
Lauren

February 10, 2021

Django is adorable! Love your account. Everyone thought I was mad when I set up @vinnie_staffy but I’ve been working hard on it and now have 3000+ followers! So glad I found Django on insta! He’s so photogenic 😍

Charlie and Sara
Charlie and Sara

February 10, 2021

Thank you for this article! I started @chuckywiththegoodhair recently and have been trying to figure out how to approach it all in a successful way that is still fun. This article was super helpful and felt so honest, so thanks for that! Excited to try all of this!!

DJANGO
DJANGO

February 10, 2021

@WALTER MEETS THE WORLD You are absolutely adorable and your photos are great! Clear and high res – beautiful! My ONLY feedback would be to take advantage of Instagram’s 4×5″ photo size option. 4×5 vertical photos take up the most amount of news feed real estate and therefore do the best job at grabbing people’s attention! Also quick tip – it’s best to keep the image’s main subject towards the center of the 4×5 picture. This makes it more attractive and clickable when the photo is square cropped and potentially featured on IG’s search feed. Hope this helps, and keep up the great work!

Walter Meets the World
Walter Meets the World

February 10, 2021

Great tips, thanks! We just started with our super cute mutt puppy, @waltermeetstheworld. I’d love it if you could look at his page and give some feedback. Thank you!

Walter Meets the World
Walter Meets the World

February 10, 2021

Great tips, thanks! We just started with our super cute mutt puppy, @waltermeetstheworld. I’d love it if you could look at his page and give some feedback. Thank you!

DJANGO
DJANGO

February 10, 2021

@JAYDEN Thanks for reaching out! Storm is beautiful – those blue eyes are just stunning!

Regarding human accounts, you’re obviously getting some attention if you already have 1k+ followers! Congrats on hitting that milestone! To get more human accounts to follow you, you could do a few things including (1) following human accounts that you find interesting – they may just follow you back (2) engaging with more human accounts so they notice you – especially mini aussie dog owners since they are more likely to follow a breed they love (3) humanize Storm as much as possible. The last point is especially important. Human accounts are most likely to follow you (and share your posts with friends) if your posts are relatable. If they somehow see themselves in Storm or in Storm’s captions, they’ll be more likely to engage and ultimately press follow.

Jayden
Jayden

February 10, 2021

Django is ADORABLE!!
Thanks for these tips, they will really help!
I just started Storm’s page @cloudywithachanceofstorm for a bit of fun to compete with a friend but I’ve been sucked into the world of Petstagram! Any special tips for getting noticed by more human accounts? Storm is doing a great job of getting himself known with other pet accounts but the human market isn’t easy to break into.

@cloudywithachanceofstorm

DJANGO
DJANGO

February 10, 2021

@JESSICA F That is how dog accounts on Instagram usually start… when you realize you already have 300 pics of your puppy on your phone so why not :) Thanks for including Maggie May’s IG handle with your comment – what an adorable baby!! So much fluff. Absolutely love her ❤️

Jessica F
Jessica F

February 10, 2021

I didn’t intend to start an Instagram for my Saint Bernard puppy but she’s so cute I can’t stop taking pictures of her! Thanks for the great advice! ❤️ I found it very helpful. @saintmaggiemay

Cody
Cody

February 10, 2021

Hey! Just checked out your advice! I’m going to try it a lot. I have my aussie on instagram with @lucydaaussie she’s a cutie and we have a lot more content coming soon! I’ll dm you on IG! If you have time and check it out, awesome. Let me know if i’m doing ok or not! Thanks!

aduhini
aduhini

February 10, 2021

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DJANGO
DJANGO

February 10, 2021

@JOHN LETOURNEAU Belly is absolutely adorable! Thank you for your kind comment, and thanks for sharing Bella’s Instagram account handle :)

John Letourneau
John Letourneau

February 10, 2021

Wow this is very useful and clear information. I hope to expand my instagram even more. My bellas page is @littlebellapuggle
https://www.instagram.com/littlebellapuggle/?hl=en

DJANGO
DJANGO

February 10, 2021

@STEPHEN Thank you for reaching out! Nola is absolutely beautiful. I just left a bunch of likes and comments on her page :) Thanks for sharing her account with us!

p.s. GO LSU

Stephen
Stephen

February 10, 2021

My wife and I have decided that our 4 legged child needed to be shown to the world and so far we absolutely LOVE it. Coming across your Instagram along with others has truly given us the inspiration we needed and this article is so helpful. Give Django a boop for me and check out our page @queennolathedog. Any advice would be greatly appreciated!

DJANGO
DJANGO

February 10, 2021

Hi Arlo! You’re absolutely adorable!! Following accounts is definitely one way to get followers… You’re right that many accounts will follow you if you follow them first. Obviously the goal is to grow without having to follow thousands of people though! I can’t explain @oliverthedogx’s growth since I don’t know their account and how much time they spend on Instagram, but there are a few things that could’ve helped Oliver grow super quickly in the first few months like (1) Following a ton of accounts. Oliver follows 2.2k accounts vs. your 260. Many of these will immediately follow him back (2) Engaging with these accounts. If Oliver is engaging with those he follows, these friends are likely to engage with Oliver’s photos in return, ultimately boosting Oliver’s posts in the News Feed and helping his overall standing with the IG algorithm. And as I quickly referenced above, Oliver may also be spending more time on Instagram than you, engaging with people that don’t follow him, liking photos, etc. This will also help him get noticed and get more traffic back to his profile.

Regarding your last comment, a theme or personality for your pet is definitely a great idea. As silly as this sounds, remember that there is a human liking your photos. People are naturally drawn to fun or interesting personalities, not just a cute face (although elps too!). Pouring your personality into Arlo’s account will make him unique and help him stand out among the millions of other dog accounts on IG.

Arlo
Arlo

February 10, 2021

Django is so cute! I’m just wondering how to grow your account without having to follow everyone back, as the only way I can really get more followers is following other accounts first. Some accounts have a puppy and follow basically no one, yet they already have so many followers. I have a friend, @oliverthedogx who has 10k followers, only follows 2000 people and he opened his account in mid-July. Another thing I see people who have lots of followers doing is having a sort of ‘theme’ or ‘personality’ for their pet, or something unique about them to make them stand out. Any suggestions? My account is @arlo.the.moodle ❤️

DJANGO
DJANGO

February 10, 2021

@DESTINY THOMAS I’m so glad you found this useful! Kirby is too freakin cute!! And his coloring is stunning. I don’t think I’ve seen many tri-color corgis before.

We include some tips on doing giveaways above, but I’ll definitely elaborate on them more here! You can do giveaways two ways… (1) You can buy a relatively inexpensive dog product that Kirby loves (a dog toy, dog hoodie, etc) and sponsor the giveaway yourself. This may be the best route if you have a small account, i.e. <1k followers OR (2) You can get a brand to sponsor you by providing the giveaway prize.

For option (1), you would simply post a photo of Kirby with the giveaway prize (i.e. Kirby wearing the dog hoodie he’s giving away) and announce the giveaway in your caption. The caption can be simple, but it should grab everyone’s attention: DOG HOODIE GIVEAWAY We absolutely love our DJANGO Dog Hoodie and are giving one away to 1 lucky winner!! To enter the giveaway: Follow Kirby, like this photo, and tag a friend! US and Canada only.

For option (2), you would reach out to a brand directly and ask if they are interested in doing a giveaway on your Instagram account. It definitely helps if the brand is smaller (i.e. we at djangobrand.com are a lot more likely to sponsor giveaways than PetSmart) and if you’re already a customer of the brand. We’ve sponsored giveaways for many of our customers to celebrate birthdays and milestones.

Hope this helps! Let us know if you have any other questions!

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